Beautiful Exclamations

“Think of all those commercials you’ve seen that have NOTHING to do with the product. When you think about it, those commercials start out funny, sexy or silly just to bring their product or message to you. I believe marks like this draw you in by being “funny, sexy, silly” while still giving the brand some worth (in this case, making the brand feel “edgy”
A logo without a context is like an exclamation point without a sentence before it. This is a beautiful exclamation point”

Said a commenter when I first posted Espira logo on logopond which is one a my few gallerized logos… Well it sounds like a long discussion…


About senangh

Creative Director / Filmmaker

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